Our History

Founded in 2002 by Al Heller & Elliot Salmons, DRC Video Productions began with a focus on servicing the dance industry in Ontario, Canada.  By focusing exclusively on dance, the vision was to be experts in our field.  By avoiding distractions from other activities that intrude into the dance season, we’ve been able to offer the fastest delivery times in the industry and top level customer service to our clients.

In 2003, we introduced the Studio Group Collection to the dance competition world, providing a much more affordable DVD solution to dance parents. In 2007, when we started offering photography services, we again shook up the industry by allowing our customers to purchase all the digital images of their dances, priced lower than traditional printed images were being sold for by our competitors.

In 2005, we developed and launched Video JudgeTM – the first video adjudication system for dance competitions.  Through the development of our own customized software, we captured the videos of each performance along with each of the judges’ comments and provided each studio with a DVD teaching tool (now also available online).  The response was incredible and Video Judge can now be found at hundreds of events across Canada and the United States each dance season.

2009 brought the launch of our new photography brand, DanceSNAPSTM, which cemented our commitment to provide photography services at both the competition and studio level.

DanceBUGTM was launched in 2014 to address a number of deficiencies in the industry. It is a free competition registration, scheduling and tabulation system and also provides studios with a portal to their Video JudgeTM files. As DVDs start to disappear, we all know that the future of video will reside in “the cloud” and we now present all of our video products at DanceBUG.comTM. The benefits are massive – permanent global online access, high definition video, family sharing, faster delivery, etc. all in the world’s largest online dance community.

We are proud of our record as innovators and we look forward to providing the dance industry with many more innovative solutions in the years ahead!

© 2017 DRC Video Productions

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